We are living in a world where many people spend most of their lives with the social media. Facebook, Twitter, Youtube and all other social media and networks have changed our lives in a big way, ain’t they? Did we imagine the life we are living now before five years?, well even 5 years is too much, two years? Definitely we did not, because the internet has changed us and it’s keep on changing us a lot. We don’t want to do things in the way our parents and grand parents did because now Internet has obviated many of the difficulties existed in the previous generations. For instance, majority of us are not anymore buying anything visiting to shops except for some things like grocery stuff,etc. We just search online and order it from Amazon or any other online store and get it delivered in two or three days. This is just an example but you all know that you are using Internet for so many purposes and it’s keep on increasing. Human is a social being so we need to communicate with others and in the internet driven era where Internet has changed many things. We all have been dragged into a virtual life inside the Internet, this life within the Internet has started become a part of our real life and now the social media masterminds drag you more and more in to social media because that’s how they can make more money – obviously, you are the consumers of the core social media market. Some of you will not be able to live a comfortable life without facebook or twitter or youtube or any and when time goes the human obsession with social media is going to increase so, without any doubt, the business potential social media has is also going to increase.

Therefore, in 2012 social media will become more powerful than it has ever been and this is where the social media marketing and business is going to have a huge potential (We can even call it social media 2.0). Social media marketing has already replaced conventional marketing in developed countries and every company is trying to be successful in their business via social media marketing. However, in order to be successful in this high potential and of course high competitive social media space we have to remember one fundamental rule. “Build end to end relationship with humans” because no matter how complicated or big the social media is, you are only dealing with humans and social media is only a medium to reach those humans. All humans have their emotions and the when you use the right social media strategy to build your end to end relationship with humans (your customers or potential customers) who are not within your ordinary reach, you are the winner. Of course your competitors are also going to reach the market and you have to come with a better strategy to win the market. Always remember that the end points of social media are humans – you and your market. Research the social media and understand all possible ways to reach a market via social media and more over remember the market is made of humans like you, who can be won if you match your marketing with their right emotions. I am sure we all will get more success in the social media marketing business in 2012.